A Clear, Accessible Brand System - Schroders Capital
Putting the Brand at Everyone’s Fingertips - Working Smarter, Saving Time
I led the roll-out of brand assets, ensuring every global team and agency had everything they needed in a centralised hub. Oversaw meticulous translation of the brand across all materials for consistency and governance, from global advertising toolkits, reports, events toolkits to
email marketing templates in Salesforce and Pardot. I ensured all reports were hosted on FlippingBook for easy access, tracking and data collection, making materials simple to view and distribute.
This helped improve brand consistency, saved teams time and reduced the amount of design work and cost involved in recreating materials.
Making design assets easy to access and organised in a clear, coherent way is something I’m always passionate about. If you want people to use and embrace a brand, it’s not enough for everything to look great - you need to bring your marketers along with you too. By making everything easy to find and ready to use, the new system made it much simpler for teams to access the right materials, share them with agencies and bring the brand to life consistently across markets.
All Creative Assets and templates were available in One central DAM Platform, helping keep the brand consistent across every touchpoint
Building Change Campaign - Schroders Capital
Campaign Roll-Out: Real-World Investment Stories
Working closely with a creative agency and internal teams, I helped shape the campaign, bringing Schroders Capital’s impact to life through real-world investment stories. I helped develop the creative approach and messaging, using concise four-word micro-stories to bring key ideas to life and lead audiences to deeper content.
View more projects - Internal Communications
Bringing internal messaging & employee stories to life.