Building a Consistent Brand & Image Library - Schroders

Working closely with the Head of Brand, I helped redefine Schroders’ brand architecture, creating a more sophisticated, digital-first visual language across the overarching brand and its business areas. Consistent use of the Lens, colour and key design elements created greater clarity, recognition and cohesion across every touchpoint.

Alongside this, I led the management and art direction of a fully categorised image library, bringing thousands of on-brand images together within our online DAM for employees and agencies to easily access and use. This created a more consistent approach to imagery across the business while making the creative process faster and more efficient.

The wider approach contributed to a 30% reduction in creative production costs across the internal design team.