Shape Your Career - Schroders’ HR Team
Creating a visual identity to inspire new ways of thinking about career progression
A Schroders HR internal communications campaign designed to challenge the traditional view of career progression and encourage employees to explore different paths, experiences and opportunities.
I created the campaign identity by evolving Schroders’ existing brand language into a flexible visual system. The logo uses a moving line that forms the letter shape before continuing into a series of squiggles and pathways - representing the unique journeys careers can take.
The animated identity became a visual thread across all campaign assets, bringing consistency and energy to employee stories, videos and communications.
Creating a consistent campaign experience across all touch-points
