Employee Resource Group Framework - Schroders

At Schroders, Employee Resource Groups (ERGs) are inclusive networks that drive change and connect employees passionate about inclusion. I designed the wordmark system and supporting collateral for each group, working closely with ERG members to ensure every identity reflected their purpose, values and community. Through consultation and collaboration, each group became part of the creative process, helping shape a system that felt authentic and meaningful to them.

Using colour, patterns and symbols to represent each group’s unique identity, I created a cohesive framework that sat within the Schroders brand Lens while allowing each ERG to express its own voice. I also developed guidance and educated groups on how to use the system effectively across channels. The result was a suite of identities employees felt proud to own and share - actively using them across internal communications and social platforms, helping build employee advocacy and amplify Schroders’ Employee Value Proposition globally.